Why? 19 s · the hook

Kinetic typography. The question that opens the preamble lands huge, and the sample ends where it began.

The cost and the return of money 30 s · the diagram

Kit's banking diagram, drawn progressively as he explains it: borrower, bank, depositor, and the two kinds of interest.

Scarcity. Uncertainty. Inflation. 11 s · three words

Three setup sentences, three hammer words, one rising line. Stillness before each hit is what makes it read.

It's your money. Own it. 12 s · the sting

The Litmus mantra as a closing card, exactly as it reads in the hero of the website mockup.